PayByPhone, the global leader in mobile parking payments, launches its multi-award-winning tree planting initiative Meters for Trees in North America.
Jonny Combe, President and CEO, PayByPhone, says, “Meters for Trees is a revolutionary initiative that promotes positive and sustainable change - perfect to launch ahead of the United Nations’ (UN) International Day of Forests and World Planting Day 2025, both of which take place tomorrow (March 21). Thanks to the removal or decommissioning of parking meters or pay stations, cities, universities, and parking operators can leave a sustainable green legacy for future generations, while at the same time contribute to cleaner air today for local communities and save costs for their operation simply by promoting mobile parking payments.”
First introduced in the UK in 2019, Meters for Trees offers an innovative and straightforward way to promote mobile parking payments while making a meaningful environmental impact by planting trees. Meters for Trees is part of PayByPhone’s broader environmental campaigns, including Green December. Over the past five years, these campaigns have collectively planted over 225,000 trees globally.
Under the terms of Meters for Trees, PayByPhone will plant one verified tree on its client’s behalf for every multi-space meter and one tree for every ten single-space parking meters in a client’s operation that are removed. Trees will be planted through PayByPhone’s partner, veritree, a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy.
By switching to mobile parking payments cities, universities and parking operators help improve air quality by eliminating the need for collection and maintenance vehicles, which would otherwise be on the roads collecting cash from parking meters and pay stations, repairing and replacing parts, emitting harmful tailpipe gasses. Greenhouse gases, like CO2, and vehicles, in particular diesel vehicles, emit particulate matter such as soot and NOx, which negatively impact air quality and may exacerbate many respiratory illnesses. Each tree planted through Meters for Trees absorbs CO₂, directly benefitting the local environment by sequestering greenhouse gases from the atmosphere.
Meters for Trees has been recognized for its environmental efforts, winning 12 international awards to date, including a Global Gold Award at the 2019 Green World Environment Awards in the Carbon Reduction and Local Authorities categories, the Green Champion Award in Carbon Reduction at the 2019 Green Apple Environment Awards, and the Environmental Initiative Award at the 2020 SEAL Business Sustainability Awards.
“Implementation of Meters for Trees is uncomplicated, quick and inexpensive; our clients can make the switch from parking meters to mobile payments at their own pace while still making an immediate impact through planting trees,” adds Combe.
For more information about Meters for Trees, please visit http://www.paybyphone.com/meters-for-trees
ABOUT PAYBYPHONE
We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. We work with over 1,400 clients across North America, the UK, France, Germany, Switzerland and Ireland. More than 95 million drivers worldwide have trusted us with their payments to date. To discover how our products and services can elevate your driving experience, please visit www.paybyphone.com.
ABOUT VERITREE
veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.
veritree scales consumer-centric programs between planting organizations and corporations around the world. veritree's mission is to restore the planet—planting and verifying one billion trees within the decade. For more information, visit veritree.com.
